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Hitsville CPA - Are you Using AI as a Toy or a Tool?

  • Writer: Jonathan Kobrin
    Jonathan Kobrin
  • Jul 10, 2025
  • 2 min read

What’s up, Rockstars?


Welcome to Hitsville, CPA! We're all exploring AI's potential, but are you leveraging it as a fundamental growth driver, or are you just playing around? AI is amazing, and we can’t even imagine its limits nor the full impact it will have on our business. However, all applications of AI potential are not the same. I’m as susceptible to bells and whistles as anyone (if not more), but when it comes to optimizing our practices, our profits, and our firms with technology, we need to be disciplined about using AI as a problem-solving tool and not a toy.


Here’s a fun (toy) example of how not to drive growth with AI: I took core value statements from a random selection of CPA firms, ran them through a few AI platforms, and generated an original core values anthem for each. Some are classic country, some modern country, some rock, and others have more of a singer-songwriter vibe. They are all 100% original and entirely based on publicly available content.


Thanks for being a good sport if you're on the following list! Click below to hear ‘em:


Hear the Hitsville CPA playlist on Youtube HERE


Or get your own copy of each via download, below:


Eide Bailly: Eide Bailly Boogie

Wipfli: Wipfli Way


I do take requests. If you’d like the same treatment for your firm, shoot me an email.


But seriously, if you want to talk about leveraging AI, data, and automation as a real growth driver, let’s get together. Click my calendar link HERE to set it up.


Rock on,


Bruce & Lefty


 
 
 

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