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Is Your Firm’s Marketing Culture Limiting Its Growth? Part 2: Marketing’s Not Magic Bruce Ditman — November 10, 2021 This Corner Talk is the second part in a series in which we explore marketing cultures common in professional services and how they may be limiting your growth. Before we begin, let’s start by giving ourselves a pass. There is no blame to assign here—not to leadership and not to marketing. As we’ll discuss later, it is very likely that if marketing culture shor

Is a Cognitive Bias Limiting Your Growth? Before we get to Part 2 of looking at firm marketing cultures, give this short video a watch and think about where your “downed planes” may be and what you can learn from them that you can’t learn from your successes. Watch this video about the Survivorship Bias and Growth Strategy HERE

Is Your Firm’s Marketing Culture Limiting Its Growth? Part 1: Arrested Development Bruce Ditman — November 3, 2021 This Corner Talk is the first part in a series in which we will explore various marketing cultures common in professional services and how they may be limiting your growth. Before we begin, let’s start by giving ourselves a pass . There is no blame to assign here—not to leadership and not to marketing. As we’ll discuss later, it is very likely that if marketing c

When I was the CMO of a Top 20 accounting firm, all new marketing teammates got the same speech from me: “In this department we help each other first and figure out what went wrong second. If there’s a ditch to be dug, everybody digs.” In starting Chief Seconds, I’ve been thinking about this analogy a lot. While I think it still holds as a teamwork philosophy, as a business owner I think it presents a more nuanced but equally important firm leadership message. Being “game” an

This week, Chief Seconds officially launched and I couldn’t be more excited to get to work for our clients. Check out the video below to hear about where we’re coming from, how we’re different, and what we believe in. What is a Chief Second? Chief Second, noun \ chēf se-kənd \ In sword and pistol dueling one’s second, often also armed, had the responsibility of ensuring the duel was conducted in fair and gentlemanly manner. Think Hamilton and Burr. In boxing, a second is the